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Who we are…

Shoptimizer is the market-leading provider of mystery shopping to industries including; fashion retailers, automotive, telecom, leisure parks, restaurants and hotels in Denmark. In 2011 Shoptimizer managed mystery shopping projects for Danish based retailers in more than 30 countries on 3 continents. Furthermore, our quality standards and active membership of the global industry organization MSPA (Mystery Shopping Providers Association) have made Shoptimizer the preferred partner for international mystery shopping providers seeking professional solutions in Denmark.

What we do

Shoptimizer utilizes a combination of mystery shopping, quantitative satisfaction surveys and internal follow-up to create instant progress for our customers across operations, sales and services. This makes us an attractive partner when important decisions need to be transformed into measurable and organizational behavior among the employees, whose function is to convert your strategy to daily practice throughout the entire chain of shops.

Always feel free to contact us directly for further information. You will find our contact details here.

Mystery shopping provides a tool for measuring, analyzing and optimizing service with reference to isolated customer experiences
In short, mystery shopping is a way of professionally organizing visits by anonymous customers and, subsequently, providing a constructive evaluation of front staff. The results from mystery shopping can be used as a strategic tool for follow-up on existing training procedures and optimizing future education of staff. In other words, mystery shopping represents an efficient short cut to defining whether or not the organization meets internal objectives and expectations.
ECHO assesses and analyzes your service while the customer experience is still top of mind
ECHO makes it possible to perform and report comprehensive customer and employee satisfaction surveys in real-time. All data is collected using customized tablets, the results are analyzed in Shoptimizers online reporting portal and instantly displayed on a customized flat screen in the staff room.
Store Check streamlines and optimizes operation and display of all units in your chain
Store Check makes it easy and convenient for regional and local managers (e.g., region and shop managers) to report and document concept compliance for individual locations. All data is collected using customized tablets and all reports can be accessed, analyzed and administrated by the chain management in Shoptimizers online reporting portal. The Store Check results contribute to streamlining chain identity and concept across all units by organizing the internal follow-up on e.g. campaigns, range of products, pricing, location display etc.

Om Shoptimizer

Hvem er vi?

Shoptimizer har kontor i hjertet af Aarhus C. Virksomheden beskæftiger 19 administrative medarbejdere og organiserer et landsdækkende korps af certificerede mystery shoppers og interviewere. Selskabet Shoptimizer ApS blev stiftet i 2005 af Jens Møller og Henrik Have, og virksomheden er i dag fast leverandør til flere af de mest toneangivende detail- og oplevelsesvirksomheder i Norden. Shoptimizer håndterede i 2011 servicemålinger i mere end 30 lande via et globalt netværk af kvalitetssikrede samarbejdspartnere. Læs hvad kunderne siger om Shoptimizer her.

Hvad vil vi?

Shoptimizer vil være bindeleddet, der gør virksomheders strategi til handling. Vi vil være den foretrukne partner for virksomheder, som vil sikre, at deres planer og målsætninger får ben at gå på, når de skal bevæge sig fra taktisk til operationelt niveau. Det vil vi understøtte ved dels at opsøge og udvikle førende teknologier til indsamling af business intelligence og dels at specialisere os yderligere i at kommunikere analyseresultater konstruktivt og i en form, der gør dem interessante på alle organisatoriske niveauer.

Hvad kan vi?

Shoptimizer er Danmarks førende udbyder af mystery shopping. For mange virksomheder strækkende sig fra bl.a. detailhandlen over den finansielle sektor til restaurationer, hoteller og forlystelsesparker, indsamler og kommunikerer vi hver dag konkret viden om, hvad deres kunder oplever i mødet med frontpersonalet.

Læs mere om mystery shopping her

Mange års tæt samarbejde omkring udvikling af salg og service på tværs af brancher har desuden inspireret os til udviklingen af yderligere to værktøjer med henholdsvis eksternt og internt fokus. Begge løsninger fokuserer på at optimere driften og minimere virksomheders udfordringer ift. løbende implementering og monitorering af salg, service og compliance.

Læs mere om ECHO her og Store Check her