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Who we are…

Shoptimizer is the market-leading provider of mystery shopping to industries including; fashion retailers, automotive, telecom, leisure parks, restaurants and hotels in Denmark. In 2011 Shoptimizer managed mystery shopping projects for Danish based retailers in more than 30 countries on 3 continents. Furthermore, our quality standards and active membership of the global industry organization MSPA (Mystery Shopping Providers Association) have made Shoptimizer the preferred partner for international mystery shopping providers seeking professional solutions in Denmark.

What we do

Shoptimizer utilizes a combination of mystery shopping, quantitative satisfaction surveys and internal follow-up to create instant progress for our customers across operations, sales and services. This makes us an attractive partner when important decisions need to be transformed into measurable and organizational behavior among the employees, whose function is to convert your strategy to daily practice throughout the entire chain of shops.

Always feel free to contact us directly for further information. You will find our contact details here.

Mystery shopping provides a tool for measuring, analyzing and optimizing service with reference to isolated customer experiences
In short, mystery shopping is a way of professionally organizing visits by anonymous customers and, subsequently, providing a constructive evaluation of front staff. The results from mystery shopping can be used as a strategic tool for follow-up on existing training procedures and optimizing future education of staff. In other words, mystery shopping represents an efficient short cut to defining whether or not the organization meets internal objectives and expectations.
ECHO assesses and analyzes your service while the customer experience is still top of mind
ECHO makes it possible to perform and report comprehensive customer and employee satisfaction surveys in real-time. All data is collected using customized tablets, the results are analyzed in Shoptimizers online reporting portal and instantly displayed on a customized flat screen in the staff room.
Store Check streamlines and optimizes operation and display of all units in your chain
Store Check makes it easy and convenient for regional and local managers (e.g., region and shop managers) to report and document concept compliance for individual locations. All data is collected using customized tablets and all reports can be accessed, analyzed and administrated by the chain management in Shoptimizers online reporting portal. The Store Check results contribute to streamlining chain identity and concept across all units by organizing the internal follow-up on e.g. campaigns, range of products, pricing, location display etc.

Det siger Shoptimizers mystery shoppere…

Rikke, Brønshøj
”Jeg er ubeskrivelig nysgerrig og opmærksom. Som mystery shopper har jeg muligheden for at benytte mig af begge dele. De fleste opgaver omhandler selve købsprocessen i en butik, og den service der ydes.

Desuden kan jeg selv planlægge, hvornår jeg vil udføre opgaverne, så længe de er inden for Shoptimizers tidsfrist, og jeg kan selv vælge opgaver inden for bestemte bydele og områder.”

 

Kasper, Aalborg
”Jeg har været på mange forskellige opgaver i bl.a. telebutikker, restaurationer, byggemarkeder, isenkrambutikker, m.fl. Jeg har også været en dag i Oceanarium med min familie, hvor vi naturligvis fik adgang og forplejning refunderet af Shoptimizer.

Man er i praksis med til, at hjælpe de virksomheder man besøger til, at blive endnu bedre i deres salg og service, hvilket jeg personligt ser som en motivationsfaktor i sig selv. Man lærer også virkelig at forstå, hvorfor en sælger forsøger at sælge til det sidste.”

 
Trine, Odense
”Jeg valgte at blive mystery shopper efter at have set Rabatten på DR1, hvor de fulgte en mystery shopper. Hvem ville ikke synes det var sjovt at gå i forretninger og så endda blive betalt for det? Jeg fik mine første opgaver, og har været bidt af det lige siden.

De største fordele ved at være mystery shopper hos Shoptimizer er, at man som forbruger får øjnene op for de salgsteknikker, man dagligt bliver udsat for som forbruger.”